Alec Rust

Front End Developer

Tag Archives: HTML Emails

HTML emails use a subset of HTML (often ill-defined) to provide formatting and semantic markup capabilities in email.

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Contessa 32 Experience

Contessa 32 Experience is a specialised small-group chartering service committed to the enjoyment of sailing a Contessa 32.

I designed and built a WordPress-powered site for the company which launched in 2015.

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WordPress Gulp

I maintain the open-source WordPress theme boilerplate WordPress Gulp, which includes modern tooling and a good base to build a theme upon.

It’s powered by gulp for task running, using PostCSS and SUIT CSS for the CSS. Base WordPress theme files are from Underscores.

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Shopa

In 2014 I joined the start-up Shopa to build the frontend for their social shopping platform.

Shopa was where shopping “got social”, a platform which connects retailers with customers through the power of recommendation. I joined as Director of Frontend Engineering and worked on the responsive front end for the application and delivered new social features while the company grew to over 20 employees.

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Universal Music

Between December 2011 to January 2014 I worked with Universal Music in London on their artist websites and a new classical music portal called Sinfini Music.

We worked with the Universal Music team in Japan to build localised version of our websites using Umbraco.

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BBC Worldwide

Between 2008 and 2012 I worked for BBC Worldwide, the wholly owned commercial subsidiary of the BBC.

I began by supporting and building new features for their “passion sites” such as Top Gear, BBC Good Food, Radio Times and Gardeners’ World among others. After a year I moved to the Public Service’s Domestic Homepage team and helped launch the 2009 BBC.co.uk homepage. I then came back to BBC Worldwide to work on rebuilding the Top Gear website, which we launched in 2010. I spent the remainder of my employment at BBC Worldwide working for BBC.com, the international facing website that sits on the BBC.com domain rather than BBC.co.uk. During this time I learnt about various work methodologies and development processes, as well as working with high traffic websites and content delivery networks.

Disney

During my time working for RAPP UK I developed marketing web pages and HTML email templates for Disney.

These had to be cross-browser and cross-email-client compatible which proved challenging at times considering the relatively complex designs.

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Legal & General

During my time working for RAPP UK I developed an HTML email template for Legal & General promoting a competition.

This HTML email template had to be cross-client compatible with the leading email clients.

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Garnier

During my time working for RAPP UK I developed an HTML email template for Garnier.

This HTML email template had to be cross-client compatible with the leading email clients, which was difficult in areas due to the complex design.

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Cancer Research UK

During my time working for RAPP UK I developed an HTML email template for Cancer Research UK.

This HTML email template had to be cross-client compatible with the leading email clients.

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Unicef

During my time working for RAPP UK I developed an HTML email template for Unicef.

This HTML email template had to be cross-client compatible with the leading email clients.