The project began simply as an SEO exercise when I seized the opportunity to own the query-matching domain name “hondacivicforum.co.uk”. After a concentrated effort of content production and marketing the site soon took off and became a thriving online community that grew exponentially. A huge amount of work was done on the site over the years, including various new custom built sections like a classifieds system, as well as a new HTML5/CSS3-enhanced front-end. An emphasis on clear, simple information structure and fast loading pages allowed maximum SEO potential. By 2012 Honda Civic Forum had a 23,000+ member strong user-base and was the largest Honda Civic community in the UK. To free up time for other projects I then sold it to an auto network company who’ve continued to help the community grow. At last count there were 32,000+ members on the site.